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"About Japan" Webinars: „Challenges of the Japanese Market” & „ Japan Entry Strategy”


The EU-Japan Centre is organising in February two webminars about „Challenges of the Japanese Market" and „Japan Entry Strategy.

The webminar „Challenges of the Japanese Market" will take place on February 18, 2014,  Registration deadline: Friday, February 14 2014.

The webminar is dedicated to European companies looking to penetrate the Japanese market. The objectives of this webinar is to review the different challenges to face and to provide the tools to be more effective when working  and communicating with Japanese partners or clients.

The webinar is targeted to EU companies seeking to better communicate with Japanese partners or clients.

Information provided during the webminar:

  • The specificities of Japanese business culture
  • How to address the Japanese correctly
  • What is the real meaning behind the Japanese's "Yes"
  • How to influence decision making
  • How to meet their expectations regarding, among other, information exchanges, quality, and customer services
  • Familiarize yourself with Japanese business etiquette

Speaker: Olivier VAN BENEDEN, Japan Consulting Office

For more information please consult the webminar link:

The second webminar, „Japan Entry Strategy", will take place on February 25,  Registration deadline: Friday, 14 February 2014.

There are various Entry Strategies that a company can adopt when approaching Japan. Each strategy has its own levels of costs, benefits, risks and legal/tax issues, to be assessed carefully. The most appropriate method is usually determined by the market potential, the company's degree of international expertise as well as the resources available. Most SMEs use the direct exporting strategy by engaging an agent or a distributor but there are other options, which will be covered during the webinar and for which will be provided specific and practical information, according to the following three categories:

  • Part I - Direct Sales Approach: Representative or Liaison Offices, Branch Offices, Subsidiaries (Kabushiki Kaisha versus Godo Kaisha) & E-commerce or E-business Operations.
  • Part II - Indirect Sales Approach: Agents, Distributors & Trading Companies.
  • Part III - Strategic Alliances & Partnerships: Informal & Formal Partnerships, Licensing & Franchising Agreements, M & A (Mergers & Acquisitions) & Joint Ventures.

The webinar is targeted to EU companies approaching the Japanese Market or reviewing their options in terms of Japan Entry Strategy.

Speaker: Philippe HUYSVELD, Senior Consultant & CEO, GBMC (Global Business & Management Consulting).

For more information please consult the webminar link:

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